Lucie’s List just reached over 28,000 Subscribers! Lucie’s List is a survival guide to new moms. This is an exclusive interview with Meg Collins, Founder of Lucie’s List. Learn how she did it and get her advice on what you MUST do in order to succeed in the the world of mommy blogging.
Melinda: Do you need to be a writer before starting a blog? Please tell us a bit about your background and Lucie’s List.
Meg: Absolutely not, I’m an industrial engineer and then I got my MBA. I’ve had many different lives! I went to Georgia Tech where you don’t really take many writing classes. It helps to be able to put sentences together and to tell a good story. I’m a terrible writer, I just write in a very informal tone. I think that if you can relate to people, you can make it informal. You’re not writing a thesis. Good editing is the key.
I started doing Lucie’s List for fun! Back then, I was broke and gearing for my first baby, I did everything badly! I formed a mommy group, I copied down all the best practices and started writing about it. Anyone can do it. Even engineers!
Melinda: What is your long term vision?
Meg: Lucie’s List is bigger than I could have ever hopped for. We have built such a great community for women. I want Lucie’s List to be a resource for new moms who have no idea what they’re doing. Moms have a great sense of humor and want to get the low down on information. I talk a lot about maternal health, taking care of yourself emotionally and physically. Being able to hold someone’s hand through that difficult period is really important. A lot of us don’t live near our family or friends, so to be able to provide comfort and confidence to new moms, it’s a really great gift. Secondly, I’m really getting into publishing! I published a non-fiction book recently. I learned a lot and would like to enable others to publish as well. I think everybody has a story to tell and everybody is relevant and resourceful through their own experience.
Melinda: What’s your advice for moms who want to start blogging?
Meg: Know what your goal is for the blog. What are you trying to accomplish? Some people like to blog just to share as a memoir. If that’s your purpose, then you can do that tomorrow and sign up for WordPress. But if you want to syndicate, you really have to look inside yourself and decide what you have to offer. It’s actually very difficult to make money as a blogger. You have to figure out your goal and your runway. If you’re not making money, a lot of people quit. It’s tough, not easy at all. In fact, you loose money!
Melinda: What are the 3 MUST DO’s to succeed:
1. Figure out your goal
2. Define the audience you’re trying to reach. There are all kinds of forums and websites where you can find your audience. If you don’t know, it’s an uphill battle. You need to define the people you’re trying to reach in order to speak to them directly.
3. Be patient, it really takes a long time to see any results. This guy Bill Belew was showing graphs at the last blog conference and demonstrated that it actually takes 8-9 months to show traction. So if you have stopped at month 7, you never would have known what could have happened.
*For bloggers, you have to blog consistently (or you’ll never see that vertical of traction), frequently and be persistent. Don’t give up or you’ll never see the vertical piece of the curve
Melinda: I see bloggers who blog about minutiae… yet they are so popular. Why is that?
Meg: That doesn’t happen very often, you have to be very funny like the Bloggess. Or have a brand behind you and have followers already. You have to make sure people care about what you have to say.
Me: Thank you Meg for your honesty! Again, we are so proud of you! If you’d like to connect with her, feel free to place a comment or question below!
Meg: Can I add something?
Everybody has a story to tell. If it’s writing a book, I think the market is wide open using the tools that are available right now. If women want to make income, they can become an expert and talk about it. It’s an open field right now!